Nonverbal Communication and Public Relations - Assignment #3

Although taking nonverbal communication into account has been somewhat neglected in comparison to verbal communication, research has indicated that it is very important in regards to forming impressions (Claeys & Cauberghe, 2014).   Experimental studies of vocal cues, mainly pitch, and visual cues, such as eye contact and posture, were done to prove this point.  

Claeys and Cauberghe (2014) concluded from study one that “nonverbal expressions of power can help improve perceptions of competence, which is of importance when attempting to manage a crisis” (p. 1165).   Vocal pitch can also be used as an indicator of sincerity.  In study two, Claeys and Cauberghe (2014) found that people who used expressive gestures, steady eye contact, and a relaxed facial expression while speaking were seen as more effective communicators than those who did not.  

Claeys and Cauberghe (2014) maintain that their findings can be applied even beyond the field of Public Relations "the findings from this research are likely to exceed the boundaries of public relations and apply to any situation where communication serves to minimize uncertainty and restore confidence" (p. 1175).  

 

References

Claeys, A., & Cauberghe, V. (2014). Keeping Control: The Importance of Nonverbal

 Expressions of Power by Organizational Spokespersons in Times of

 Crisis. Journal Of Communication, 64(6), 1160-

1180.doi:10.1111/jcom.12122

Link: http://web.b.ebscohost.com.libproxy.clemson.edu/ehost/pdfviewer/pdfviewer?vid=7&sid=921e1559-5de4-43f6-b2e0-f5fa6ea84596%40sessionmgr102&hid=124

~L.L.S.